Greed and especially self-interest have blinded everyone for decades. Ultimately, this cardinal sin has led to a meltdown of the financial system and plunged the economy into a “Great Recession” that is not only a financial and economic crisis, but also a crisis of confidence. Now it is all about finding the right balance – creating a new relationship between people, the planet and profit.
Paris, France, November 5, 2010 – All of the really big crises of the past 250 years have ended in global change. Each crisis produced a period of profiteering and exploitation, followed by a period of increased prosperity and social benefit. Technology plays a noteworthy role in such historical periods of crisis. It has often been a catalyst, as well as the key to solutions.
So what do organizations have to do to get out of this crisis of confidence? The playing field on which businesses currently operate is very complex. This field of tension can be represented as a list of questions that each organization has to answer for itself. They lay the groundwork for finding the right balance for the future.
Technology can be a useful tool for rebuilding confidence, however the most difficult task is altering the mindset in organizations and, in effect, evaluating every decision in respect to its compliance to the principle of not doing evil. This in fact involves increasing the capacity to collaborate in the widest sense. Technology is very important, but sociology is what it really is all about: technology in the hands of people, and understands what drives and motivates us.
In “Don’t Be Evil”, the new book from technology consultancy Sogeti’s research institute VINT, the authors take an Alarm>Aware>Act approach to the subject.
“The title stands for honest decision-making coupled with a constant focus on long-term objectives and the abandonment of opportunistic short-term thinking. As such the ‘Don’t Be Evil’ imperative may mean a great deal for your economic activities and the way that you deal with employees, customers and partners. Especially in tough times,” commented Menno van Doorn, one of the authors of the book and Director for VINT, and continued.
“After any major transition, the new paradigm does not just come out of the blue and we have to nurture it with sensible support. The current economic and financial crisis has brought us to tipping point. This means that banking and startups will be given a subordinate role and that politics, regardless of its leanings, will look forward rather than back. Looking ahead to what now needs to be done could even result in a “green wave.” Everything has to be concerned with sustainability, the energy issue and CO2 emissions. The next paradigm could well mean that the economy would take such a People-Planet-Profit turn.”
"History is repeating itself once again. Anyone who thinks that the current crisis is unique has it all wrong,” said Carlota Perez, Professor of Technology and Socio-Economic Development, one of many external experts adding food for thought in the new book.
Necessity is the mother of invention, Plato said. If so, then what is this necessity to date? The necessity of saving the planet? Saving the Earth is not so different to saving the economy. If, after all, resources are exhausted and we, in the meantime, do not come up with other sustainable solutions, the economy itself will be at its end. Ultimately, Earth certainly will save itself, but at stake is the issue whether we can save our existence on this planet and what inventions and solutions are required.
“The current moment is the time to roll out IT everywhere. “Digital First” should be adopted as a rule of thumb, since even IT's "productivity paradox" appears to be resolved. Digital technology is now well reflected in the productivity statistics and displays a positive effect. Also, it is necessary to further explore our working together in a virtual collaboration economy. Thanks to technology, the rules of the People-Planet-Profit game are changing, including organizing value, culture and the relationship between customers and businesses, employees and management,” ended Menno van Doorn.
Sogeti is a leading provider of professional technology services, specializing in Application Management, Infrastructure Management, High-Tech Engineering and Testing. Working closely with its clients, Sogeti enables them to leverage technological innovation and achieve maximum results. Sogeti brings together more than 20,000 professionals in 15 countries and is present in over 100 locations in Europe, the US and India. Sogeti is a wholly-owned subsidiary of Cap Gemini S.A., listed on the Paris Stock Exchange. For more information please visit www.sogeti.com.
VINT (Vision-Inspiration-Navigation-Trends) is the Global Research Institute for Analysis of new technology of Sogeti Group. As the research organization of Sogeti
– a leading technology player with 20,000 professionals worldwide – the VINT institute organizes symposiums, lectures and workshops, and publishes reports and books on a host of technology related topics. VINT has offices in Amsterdam, Paris, Stockholm and Washington. For more information please visit www.sogeti.com/vint.