The magic is in the making

Sogeti Global Marketing have created our brand V3. We’ve added in more details and examples to the guidelines to help increase brand consistency across all Sogeti. We’ve also created a selection of ready-made digital assets for use as your starting point when creating branded output.

We introduce a Primary Brand Shape and 2-color logo alternative; the pairing of these elements creates a new ‘shop front’ for Sogeti social assets, print work, posters, presentations, mailers, and video.

Our illustration is still a core element of Sogeti’s visual identity, and now we will be using more photography in our presentation. We can better show our human, personal and collaborative approaches through carefully selected photography. There’s no hard rule to list which topics or offerings best suit illustration or photography, however our recommendation is photography for HR/Talent topics where we want to show our human approach.

When updates are made to our Sogeti assets, you’ll receive an announcement, keeping you up to date. 

Brand V3 has been created internally by Sogeti Global Marketing. If you have a query and would like some guidance, if you have a request for new digital assets, or perhaps have a suggestion for future brand evolution, get in touch with Sogeti Global Marketing’s Head of Design Ed Tilsley.