Our ability to deliver on point analytics and insights drives our client success. We sit where your customer sits, so you can respond with automated solutions based on correct tagging.
Personalization & Optimization
Offering true personalization has long been the ‘silver bullet’ of CRM. Sogeti enables you to bring your customers tailored content, campaigns and product recommendations based on browsing behaviour, purchase history, demographics and a host of wider inputs. We call it ‘Customer 360’ and it gives you that unified view of your audience that drives profit.
Consulting to Implementation
We go from end to end. We sit with you to come up with your personalization strategy. We go from there to finding and building your Minimum Lovable Products. We handle the integration of multiple data sources and tagging them for personalization, and then we launch the personalization and campaigns.
Understanding your user demographics, and turning that insight into conversion is vital. We measure everything, so you see the full picture, focus where you should, and get a strong ROI from your campaigns.
Combining big data, customer touchpoints and both online and offline analytics to map complete 360 view of customers and extract actionable insights.
Our approach provides a seamless and integrated customer experience from the first touchpoint to the last, delivering a unified brand experience.
A global consumer goods corporation
The client, a global consumer goods corporation, has a wide portfolio of brands. Research showed that 70% of hair care consumers wish the aisle was more interactive and engaging. While most consumers buy across brand, the client had no way of leveraging the portfolio of brands together.
How we made value
Sogeti led architecture and led the UX for the technology – a React front end hosted in Blob Storage using Azure functions for microservices and Cosmos DB for data storage.
The solution begins with a questionnaire then identifies a personally curated set of products, locates them in the store (or online), and connects consumers with other people with the same hair type.
From innovation to implementation, through partnering Sogeti the client was able to deliver an enhanced gamified user experience that drove results.
Although the Digital marketing space is fast-moving, we are recognised as being at the forefront...
Sogeti puts some of the most innovative, respected and high calibre experts in the digital world to work for you.