Sogeti’s global trend lab VINT introduces a new series of research on the theme of “Design to Disrupt”.
Paris, France/Vianen, Netherlands, 20/01/2015 – “Design to Disrupt – An Executive Introduction” marks the start of a new research project. The series include several reports on how the disruptive potential of new technologies is growing at a staggering speed. Disruption is happening all around and is triggered by the advances in Social, Mobile, Analytics, Cloud and smart ‘Things’ (SMACT). Customers are changing their behavior in response and companies are keen to find out how to (re)design their organization to survive and thrive in the face of this change. This is the reason why leaders put technology on top of their list of factors that will determine their organization’s future.
“Many people have remarked that existing organizations cannot match today’s disruptive innovations and that they even believe that they should leave this field to lean startups. Our research shows that Design to Disrupt is an imperative: an appeal to every organization that refuses to passively accept becoming obliterated, but truly believes that pioneering innovations are indeed possible. The design of one’s own disruption is the focus of attention in this process”, commented VINT Director, Menno van Doorn and continued:
“Looking at the toolset – from collaborative platforms, the industrial internet, advanced analytics, cloud to new mobilities – there is an abundance of opportunities for everyone to change the design of products, services, business models, and the organization itself. This report helps to bring innovation to the center of any organization”.
This first report on the theme of Design to Disrupt provides the reader with 5 key business take-aways:
The Design to Disrupt Series
The Design to Disrupt research series will include several reports. The first report launched today will be followed by “Platform Economy: new digital competition” (Q2, 2015) a report dealing with the new competitors that are taking over markets by storm using business models based on platform-thinking and explores the major shift from ownership/possession/control of products to having access to/controlling all kinds of services. The third report “How to design to disrupt? Becoming your own startup” (Q3, 2015) will explore how to design for disruption and how to organize design and innovation to become the center of your organization. The Sogeti trend lab VINT is also considering dedicating a fourth report to Bitcoin and the future of money.
The authors of the series of report are VINT trend watchers Menno van Doorn, Jaap Bloem, Sander Duivestein and Thomas van Manen.
Download the report here: http://bit.ly/1BHwIJM
Menno van Doorn leads the SogetiLabs Research Institute, which is part of technology provider, Sogeti for the analysis of new technologies. His field of expertise is human centered technology strategies. Educated in consumer psychology, he has co-authored books and studies on social media, mobile behavior, blockchain, IOT and artificial intelligence. Menno supports organizations in defining their happiness advantage and envisioning and designing happiness strategies.