Growing expectations from QA. Can we meet them? Yes. We can.

World Quality Report 2020

Ideas in Action is a unique event series for business and technology leaders who have a keen eye on the future – and a keener focus on what’s practically possible today.

Quality assurance (QA) is now a business priority to help deliver trusted enterprise digital transformation. Discover top takeaways from the World Quality Report 2020-21. What trends are shaping QA and testing today and what are our recommendations for addressing tomorrow’s challenges?

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About the World Quality Report


The 12th annual edition of the World Quality Report (WQR) outlines the implicit contribution of QA in the success of enterprise digital transformation.

A survey sample of 1,750 CIOs and senior tech leaders has voted ‘Business Assurance’ as the most important QA and testing objective.

Read key recommendations from WQR 2020-2021 to help accelerate your Quality Assurance & Engineering journey:

  • Don’t silo responsibility for QA
  • Adopt smart ways of working
  • Greater savings can be achieved by using test infrastructure smartly
  • Be better prepared for business continuity.


When:  2 December 2020, 11:00-11:45 EET

Discover the key findings from this year’s World Quality Report. The only study of its kind, it identifies the trends shaping QA and testing today, and offers recommendations for addressing tomorrow’s challenges.

The WQR 2020-2021 highlights that expectations from QA have been increasing with an upward trend across various strategic objectives. These include the need for QA to support business growth and the importance of ensuring end-user satisfaction.

It shows the steady evolution of quality assurance from a backroom discipline to an integral part of wider enterprise digital transformation. Contributing to business growth and business outcomes was the highest rated objective for testing and QA at 74% - up 6 percentage points from 2018.

Our specialists will delve into key hot topics as they discuss the findings and what it means to your business.

Join us as we discuss the key findings, including:

  • Continued adoption of Agile and DevOps, with QA teams orchestrating quality
  • Increased AI adoption, but more progress needed
  • Increased use of QA automation is not being fully realized. Why is there a gap between confidence and results?
  • Digital transformation programs are being accelerated by the global pandemic, and driving QA improvements

Our visionary guest speakers

Radical Creativity for Turbulent Times


John Kao, Chairman - Institute for Large Scale Innovation

John has made a career out of unpeeling the onion of creativity and innovation. He brings eclectic experience to the question of ‘how’ — teaching at Harvard Business School and the MIT Media Lab, producing feature films and theater, starting high-tech ventures and sharing the bandstand with Frank Zappa and the original Mothers of Invention.

John Kao on LinkedIn

The Creativity Code: How AI is Learning to Write, Paint and Think

Marcus du Sautoy

Marcus du Sautoy, Simonyi Professor for the Public Understanding of Science and Professor of Mathematics.

Mathematician, researcher, writer and radio presenter Marcus was the recipient of the 2009 Royal Society’s Faraday Prize, the UK’s premier award for excellence in communicating science. He has written numerous academic articles and books on mathematics, as well as award-winning radio and TV programs.

Visit his website

The Rising Frugal Economy

Navi Radjou

Navi Radjou, Advisor on the Frugal Economy

Navi is an innovation and leadership advisor and bestselling author. His most recent book, Frugal Innovation: How To Do More With Less, published by The Economist in 2015, shows how companies can innovate faster, better, and sustainably in today’s customer-driven global tech economy shaped by climate change.

Navi Radjou on LinkedIn

Leaving the world lusher than we found it

Ruth Andrade

Ruth Andrade, Leaving the world Lusher than we found it.

Having grown up in a concrete jungle, amidst high-rise buildings, asphalt and pollution, Ruth is passionate about how to transform business into a force of regeneration and to leverage the power of global brands to do good. She started working for Lush in 2004 and soon became the head of environment, inspiring many environmental initiatives.

Ruth Andrade on LinkedIn


11:00 – 11:10
Growing expectations from QA. Can we meet them? Yes. We can.
Morten Løvstad and Mark Buenen

The value of quality assurance (QA) and testing continues to increase. That’s one of the key conclusions in this year’s World Quality Report from Capgemini and Sogeti, in partnership with Micro Focus.

We explore why the report evidences that QA has steadily evolved from an independent activity to a fully integrated function in organizations.

Mark Buenen

This year saw a marked focus on increasing the level of test automation and shifting testing to the left using Agile and DevOps, to achieve higher levels of in-sprint automation. This session explores the challenges that are holding back desired outcomes.

Stian Arvnes

Previous World Quality Reports have consistently shown challenges in the test automation arena. In the 2020 survey, organizations expressed a degree of confidence when they were asked for their views on various aspects of test automation: 68% said they have the required automation tools, while 63% have enough time to automate tests. However, despite these promising statistics, only 37% felt they get a return on that investment, indicating a gap between confidence and results. We explore why.

Stian Arvnes & Mark Buenen

COVID-19 has acted as an accelerator for QA, demonstrating its integral importance to operational resilience. We will explore the effects of COVID-19 on testing and QA and discuss the striking parallels between the pandemic and the discipline of QA. In both cases, we can see the importance of:

  • The very principle of testing
  • Testing early
  • Automating testing to achieve scale
  • Adopting a risk-based test strategy
  • Prioritizing in line with category-based needs (e.g. population, demographics, lines of business, etc).



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If you have any questions, please contact

Michiel Boreel
Michiel Boreel
Group Chief Technology Officer of Sogeti
Phone: +31347221002