artificial intelligence
REPORT
MACHINE INTELLIGENCE

Turning AI into concrete value

The successful implementers’ toolkit. The study found that tech-savvy businesses are using AI to increase sales, boost operations, facilitate customer engagement and generate business insights; it is working, as three-quarters of firms are already seeing a 10% uplift in sales since starting to use the technology.

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Capgemini’s Digital Transformation Institute research provides insights on the opportunities and benefits of artificial intelligence for organizations. The report covers the views of 993 respondents from nine countries: Australia, France, Germany, India, Italy, Netherlands, Spain, UK and US.  Participants included AI-focused executives (senior managers and above) at global companies, startups and vendors across seven industry sectors: automotive, banking, insurance, manufacturing, retail telecommunications and utilities. The surveyed companies had revenues of $500 million and above each. The research was conducted between March and June 2017.

The study found that tech-savvy businesses are using AI to increase sales, boost operations, facilitate customer engagement and generate business insights; it is working, as three-quarters of firms are already seeing a 10% uplift in sales since starting to use the technology. The customer experience is a big focus of AI adopters: 73% think AI can increase customer satisfaction scores and 65% believe it could reduce future customer churn.

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  • Menno van Doorn
    Menno van Doorn
    Director of VINT
    +31 6 51 27 09 85