New website improves quality of information and management of digital channels

Background

The client has six sites on the Web, including additional sites under various official collaborations and additionally communicates through newsletters and various social channels. Their management requires resources from multiple departments and high costs. Additionally the communication also is fuzzy and in some cases not synchronized. Hence they wanted to implement a strategy focusing on developing a digital communication for long term and extend support to the agency for the continual management and development of digital communications.

Solution

Content  review of the client website energimyndigheten.se as well as internal processes was conducted for designing a new concept and design for the website. The project identified a number of recommended activities including a newsroom for journalists on the website to be created. A new strategy for satellite sites  and a new concept for managing newsletters was also identified. The primary and secondary target groups were defined, and the design and concept led to the development of a new version of energimyndigheten.se on EPiServer 7 with responsive design and with new information structure .

Benefits

The strategy enabled Swedish Energy Agency to develop their digital channels communication in the desired forward direction. This has led to more effective management of the digital channels  by enhancing dissemination of information and ensuring higher quality of information. This led to better alignment of all channels and creation of a coherent messaging about Swedish Energy Agency.