Sogeti modernizes core IT infrastructure with Microsoft Technologies.
The advertising world is adapting to the rapid consumer adoption of digital media. GroupM wanted to form new business models and integrate new sources of data to make intelligent purchasing decisions.
Sogeti’s solution to GroupM used the Microsoft .NET framework and Visual Studio integrated development environment to develop a central data repository and flexible platform to manage business processes.
The application developed by Sogeti provides a comprehensive analysis with central data repository and enables GroupM with reduced time to market for new services. Microsoft technology also enables faster development.
GroupM is WPP's consolidated media investment management operation, serving as the parent company to agencies including MediaCom Worldwide, MEC Global, Mindshare Worldwide, and MAXUS.