To instill adaptability, creativity and resilience across their platforms, practices and partnerships, and to become an innovation-ready enterprise, organizations must focus on seven key imperatives:
Future Fit Technology Strategy - Meet future customer, business & employee needs with a future fit technology strategy to increase adaptivity, creativity and resilience.
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Future Fit Technology Strategy
Forrester blogs, Forrester Decisions: A Future Fit Strategy For Tech Execs, May 2021
To achieve these seven imperatives, most organizations must rethink how they view their assets.
Most of us understand ‘business assets’ as resources with economic value that an organization owns or controls, and deliver benefits by generating cashflow, cutting expenses, improving sales or otherwise. Assets are usually reported on a company’s balance sheet and bought or created to increase a firm’s value or benefit its operations. They can be tangible – manufacturing equipment, for example – or intangible – such as a patent.
Leadership teams often think differently about digital assets.
Digital assets cannot be seen, touched or felt and therefore often don’t receive the same attention and investment as physical assets.
This is a mistake. Innovation-ready enterprises rely on ‘digital’ assets to provide the maneuverability and resilience needed to respond to sudden, systemic changes. Digital assets are the key to organizations’ future-fit strategy: the means by which they instill adaptability, creativity and resilience across their people, practices and partnerships, to respond to continuous change.
This whitepaper explores the five digital assets that every organization must implement to become an ‘innovation-ready enterprise’.