UserTesting, UserZoom, and Loop11 are all platforms that enable UX researchers to conduct moderated and unmoderated remote usability tests. While conducting the tests requires the full involvement of UX researchers or designers, data collection and analysis are automated, and reporting is simplified. AI is used in several of the above-mentioned features, including transcription, video editing, and highlight reel generation, as well as the generation of heatmaps to visualize user attention or clicks.
WEVO is one service that combines human input and AI technology to deliver rapid, accurate insights at scale. It examines how users rate experiences on several dimensions, including Experience, Clarity, Appeal, Relevance, and Credibility, and compares them to industry standards. WEVO then uses algorithms to forecast the success of individual components of a design.
Figure: How WEVO works – courtesy WEVO Conversion
While the image above demonstrates how businesses use WEVO, this may appear to be outsourcing usability testing, what drew me in was the combination of AI and human analysis and insights, as demonstrated in the sample report screenshots below.
Figure: Driver Scores and Quotes – WEVO report
Figure: Audience Reactions (Likes) – Heatmap and Quotes – WEVO report
Figure: Audience Expectations (before and after) and related quotes – WEVO report
WEVO does not record video or audio from participants, but does collect text feedback as part of the usability test, which is then used to gauge sentiment and obtain direct quotes.
Finally, researchers at Google’s AI research division recently conducted experiments to measure “perceived tappability” of mobile screens. Their AI-powered mobile app usability testing results closely matched human results.
Additionally, predictive models for generating user behaviors are an area worth exploring and utilizing.