We all want to be somebody’s hero. And for today’s business and IT leaders, there’s a simple way to realize that ambition – use digital to make your customers and employees happy.
As the latest research report, The Happiness Advantage from Sogeti points out, “New digital opportunities can make our lives easier, more efficient, safer, and more joyful.” It’s no wonder then, that the report describes digital happiness as “the new frontier of competition”.
So, how do you become a digital hero? What does your organization need to become a superstar guardian of your customers’ digital happiness? The Happiness Advantage report provides some great examples of companies that really understand, live and breathe the concept of happiness. There’s Japanese telecoms and internet corporation SoftBank, which has a corporate strategy built around ‘Information Revolution – Happiness for everyone’. Online e-tailer Zappos has a happiness vision and leverages social media as the key digital technology to create happiness. Zappos aims for real, personal social conversations and stories, shared by employees and customers alike.
I urge you to read the report for some inspirational stories about happiness pioneers like these.
To speed you on your journey to becoming a superstar happiness guardian, the report offers some pragmatic advice. It also defines four steps “Envision, Quantify, Install & Design” as the underlying framework for action.
I want to look at the Quantify step and the eight ways recommended by the report to measure customer happiness. After all, if you can’t measure it, how do you know if digital really is driving happiness?
Yes, most of these are common sense but it’s worth taking them on board. We cover them in more detail in our report. Everyone using digital hopes that it will improve their daily lives. So, being able to quantify the level of happiness and measure where you’re going wrong (or getting things right) will help you to better fulfil the dreams and aspirations of the people you connect with day in, day out. Making you a superstar guardian of their happiness.
More tips can be found in the NEW research report: ‘The Happiness Advantage’
Sander Duivestein (1971) is a highly acclaimed and top-rated trendwatcher, an influential author, an acclaimed keynote speaker, a digital business entrepreneur, and a strategic advisor on disruptive innovations. His main focus is the impact of new technologies on people, businesses and society. He is therefore a much sought-after speaker for conferences, strategy sessions and other business gatherings.