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Selecting an Enterprise Operating Model Based on the Business Model Design

In Part 3 of the Enterprise Architecture for Business Model Innovation Series, an enterprise operating model will be selected based on the business model design described in Part 2, Using Design Thinking to Design Business Models.

Identifying an Operating Model

An operating model is the first layer in the foundation for execution in an enterprise architecture. The operating model is the business process standardization and integration necessary to deliver value to Customer Segments. It is the conceptual component in the organizing logic that defines an enterprise architecture. In this sense, the operating model is the initial manifestation of the business model when it is deployed as it indicates how value is created, delivered and captured by the business units in the enterprise. Research conducted by MIT’s Center for Information Systems Research found that enterprises implementing an operating model reported the following [...]

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