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Big data analytic is watching you

More and more business sectors are using big data analytics to do better business, to gain market share or retain/acquire customers. Here are some examples of such powerful algorithms based on big data analysis:

Culture: the new prescribers

“Tell me what you read, listen to or look, I’ll tell you what you want to buy”. It could be the new motto of Netflix or Amazon who have made their trademark of cultural recommendation. Algorithms fever seizes the cultural sphere (Deezer, Canalplay, Spotify, etc…) today and provides a significant comparative advantage over competitors who do not use such technologies. Apple should also invest this field very soon following the takeover of Beat, the trendy brand headphones.
Algorithms: the new booksellers, record stores and movies critics of the future? [...]

 

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