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Big data or Big Brother?

10 ways marketing organizations can balance a compelling experience with privacy

At the close of 2013, I was gifted a video montage. Pictures of a fishing trip in Alaska, a Northwestern football game and other moments transitioned on and off the screen with an occasional video spliced in, set to a folksy soundtrack. The rub? The gift was not given to me by a close personal friend or family member; the photos and videos were stored on my Android device, and Google produced the video via a combination of technical wizardry and curation, without my consent (at least any that I can remember explicitly giving)....

 

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Joo Serk Lee
Joo Serk Lee
Vice President, Sogeti USA
+1 937 291 8100
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