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Customer satisfaction as the new marketing

Lately, I’ve been receiving an increasing number of customer satisfaction emails. Let me give you an example on how extensive this can get. After bringing my car to the dealer for maintenance I got three ‘small’ questionnaire requests via email to make sure I was satisfied. Initially, I only got one questionnaire from the dealer on how they performed, but soon after that I got one from the lease company too.  Finally the third email came in with another questionnaire request from the car brand. All three would just take a couple of minutes of my time. [...]


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Customer Satisfaction as the new Marketing.

Arnd Brugman
Arnd Brugman
(co)responsible for the themes Mobile Apps, Social Collaboration, Cross Channel and the New World of Work
+31 88 660 66 00