Lately, I’ve been receiving an increasing number of customer satisfaction emails. Let me give you an example on how extensive this can get. After bringing my car to the dealer for maintenance I got three ‘small’ questionnaire requests via email to make sure I was satisfied. Initially, I only got one questionnaire from the dealer on how they performed, but soon after that I got one from the lease company too. Finally the third email came in with another questionnaire request from the car brand. All three would just take a couple of minutes of my time. [...]
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Customer Satisfaction as the new Marketing.
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