Design thinking in engineering

loadingThe “time to leave for meeting” message pops up on your phone. You leave the office, look up the address and get into your car. You unlock it remotely and start the engine, only to find that the in-car navigation responds with “please wait”. No indication on how much longer you have to wait, in fact, no response from the system whatsoever. And you remain. Waiting.

Somehow, it seemed acceptable to use billion dollar satellites as data-providers for car systems with the processing speed of a walnut, rendering the solution to the end-user’s problem unusable. Maybe you have never noticed, but in-car navigation makes you wait instead of drive “by design”...


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Etienne Bertou
Etienne Bertou
Project Lead & Lead UX for Sogeti Netherlands
+31 6 81911638

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