Interactive marketing teams or departments play an important role in the company’s digital strategy. Or at least they should.
Every QR code that is being printed, website being build, mobile app being delivered and content published will pass by this department before a customer sees it. Online media has become a vital asset for engaging today’s customers but it is also costly to manage especially when external parties like digital agencies and IT developers are involved in the creation process...
To read the full post and add comments, please visit the SogetiLabs blog: Digital marketeers: don't underestimate mobile app projects.
This content comes from our technical leaders who publish very regularly on the SogetiLabs blog.
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