It does not matter how big or small you are. Concepts of innovation are overwhelming your feeds on different social platforms. Over-hyped technology buzz-words and start-up (or whatever) approaches are knocking on our doors... but do they make sense?
An important thing to remember is to start with your company goals and apply technology to achieve these goals. Not the other way around. A lot of companies are adopting different types of technologies, but have no clue about what they should do with it.
Let us start from the beginning. We are living in a Digital world. Technology is everywhere around us. With Digital going mainstream, we talk about Digital Transformation.
In a nutshell:
“Digital Transformation is the collective noun of the movement, which intertwine the physical and digital world to better determine client, customer and target audience needs to deliver excellent products & services with an excellent digital experience by the use of new technology.” [...]
To read the whole post and interact, please visit the SogetiLabs blog: Digital Transformation: Making sense of the mess we made with it