Marketing automation is one of the hottest buzz words for marketing (and sales) these days. Disregard all the tailored messages, all the fancy stuff and let’s focus on what it’s actually about.
The reason marketing automation is so hot right now, is that it is the only solution that can tie all your marketing channels together. Yes, the only one.
And tying channels together is so important these days, as the average B2B buyer makes 50-70% of their purchase decision, before you even get in contact with them. Essentially, this means you could lose sales if you do not react timely enough.
Let’s look at the various channels on an overall level. [...]
To read the whole post and interact, please visit the SogetiLabs blog: Marketing Automation – Your Next Investment?
This content comes from our technical leaders who publish very regularly on the SogetiLabs blog.
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