Policy has to answer strategy’s call in mobile
Now that we have had plenty of time to experiment with mobile, drawn our mobile strategy and released our real value apps that align with our strategy, its time to draw guidelines and shape our mobile policy. By combining the ‘What’ and ‘What not’ from our strategy with the ‘How’ and maybe even ‘How not or How Temporary’ in our policy we are making sure we are able to deliver solid solutions and leverage earlier investments in new concepts.
Play time in mobile is way over and we have moved away from just doing mobile on the side to doing mobile in line with the other channels. Our mobile strategy gives us clear goals and often an explicit roadmap for future releases. Our clients and workforce expect solid solutions that are not a frantic feature feast but deliver true value to their needs in their context. They understand and appreciate our mobile solutions. The strategy we shaped is clearly visible and people are getting used to our full digital presence and the role mobile takes in the broad range of channels. Strategy gives us the right way. At least this is what mobile strategy could and should bring...
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