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To innovate or not to innovate: A corporate culture perspective

Innovation is growing at a rapid pace, with some of the innovations, disrupting the market completely. New entrants are replacing incumbents from their position of leadership.

In an analysis done by Thomson Reuters in 2014, it has been found that innovative companies have outperformed Standard & Poor’s (S&P) 500 companies, for four consecutive years. As per their analysis, the top 100 global innovative companies generated annual revenue of around US $4 trillion in 2014. While the S&P 500 companies showed an increase of about 4 per cent in R&D investments, the investments of innovative companies increased by around 17 per cent.

A lot of studies have been conducted focusing on the determinants of innovation. Of late, the topic on Corporate Culture has been gaining a lot of attention. For this reason, I decided to explore more about its relation with innovation, as a thesis topic, for my Masters’ program. [...]


To read the whole post and interact, please visit the SogetiLabs blog: To innovate or not to innovate: A corporate culture perspective