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Who Do You Want To Be In The Digital Era?

My former blog was about the importance of Rocket projects to support the digital transformation of an organization. Rocket projects help to make customers and employees see and feel that an organization is heading for a new identity.

But what if that identity is not clear? What if an organization doesn’t have a clear view on their role in the ever changing digital era?

I have been speaking at a lot at different organizations lately about this and it occurs to me that many organizations do not have a clear vision or lack awareness.

Defining the “New Us”is indeed difficult since it is about the future. And it is often outside the comfort zone. Imagine you are a bank, how would you deal with crowdfunding, bitcoin and blockchain? Or as a telecom organization, how to deal with Internet of Things? Or as a logistics organization, how to deal with 3D-printing? If you are a retailer, how to deal with the share economy? If you are a university, how to deal with Massive Open Online Courses (MOOC)? [...]

 

To read the whole post and interact, please visit the SogetiLabs blog: Who Do You Want To Be In The Digital Era?

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