Only few organizations wise up to new digital competitors, as they usually come from outside their own sector and are not taken seriously at first. Their allegedly inferior propositions confuse prominent players, who should in fact be the very first to be fully aware of disruptive innovation.
To swing into action rapidly, existing organizations would be well advised to properly analyze anything more or less resembling digital competition. Evidently, there are clear patterns behind the startup success marking a new techno-economic reality. Ecosystems, APIs, and platforms characterize this New Normal where customers have more freedom of choice and better service at lower costs. In the report VINT outlines ten design principles that explain the rapid success of disruptors and can bring it within reach of existing players.
10 design principles of successful disrupters:
5 quotes from the report
Click here to download the full report: Design to Disrupt - The New Digital Competition
Sander Duivestein (1971) is a highly acclaimed and top-rated trendwatcher, an influential author, an acclaimed keynote speaker, a digital business entrepreneur, and a strategic advisor on disruptive innovations. His main focus is the impact of new technologies on people, businesses and society. He is therefore a much sought-after speaker for conferences, strategy sessions and other business gatherings.
Menno van Doorn leads the SogetiLabs Research Institute, which is part of technology provider, Sogeti for the analysis of new technologies. His field of expertise is human centered technology strategies. Educated in consumer psychology, he has co-authored books and studies on social media, mobile behavior, blockchain, IOT and artificial intelligence. Menno supports organizations in defining their happiness advantage and envisioning and designing happiness strategies.