Our new research paper from SogetiLabs advocates ’unorganizing’ and four other activities in order to monetize the new economic wave. It presents a new growth model to leverage digital disruption, based on the insights coming from the disruptive innovation project of SogetiLabs. And yes, it is the fifth out of an originally four series report, as the topic of disruption keeps engaging the world.
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Menno van Doorn leads the SogetiLabs Research Institute, which is part of technology provider, Sogeti for the analysis of new technologies. His field of expertise is human centered technology strategies. Educated in consumer psychology, he has co-authored books and studies on social media, mobile behavior, blockchain, IOT and artificial intelligence. Menno supports organizations in defining their happiness advantage and envisioning and designing happiness strategies.