Sogeti trendlab VINT continues its research on technology-driven trends, launching a new series of reports on the topic of Machine Intelligence.
During the F8 developers’ congress on 12 April 2016, Mark Zuckerberg, CEO of Facebook, disclosed that he was routinely using ‘bots’ – smart software applications – on Facebook Messenger. According to Zuckerberg Messenger is now sizeable enough to embed it in a new ecosystem. Apart from friends and family, we can now also use this platform to have conversations with artificial ‘friends’. These so-called friends are services that are being offered by businesses in particular.
Many people may still find it difficult to conceptualize ‘brand as a friend’, but the underlying idea is perfectly clear: Facebook aims to reap the fruits of the popularity of messaging by allowing bots to be implemented on the platform. The fact is that on a monthly basis more than 900 million people are active on the Messenger platform, while on a global scale almost 3 billion people are chatting every day – not just via Facebook Messenger, but also via other chat applications, such as WhatsApp, Line, WeChat and Kik
Download the new report to the right.
Menno van Doorn leads the SogetiLabs Research Institute, which is part of technology provider, Sogeti for the analysis of new technologies. His field of expertise is human centered technology strategies. Educated in consumer psychology, he has co-authored books and studies on social media, mobile behavior, blockchain, IOT and artificial intelligence. Menno supports organizations in defining their happiness advantage and envisioning and designing happiness strategies.