The World Retail Banking Report 2022

Home / Explore / Research / The World Retail Banking Report 2022

The customer engagement imperative: What banks can learn from the FinTech playbook

While banks have plenty of data to deliver these experiences, most lag their FinTech and Big Tech competitors. The challenge is that it’s hard to get there from where many banks are today. Highlights from the Capgemini and Efma World Retail Banking Report 2022:

Banks that meet changing customer expectations with personalized experiences that are fun, engaging and omnichannel can increase acquisition, engagement and loyalty and keep pace with agile Fintech competitors.
Incumbent institutions should invest in big data analytics and AI/ML solutions to orchestrate omnichannel customers’ journeys that provide relevant messages and offers based on their customers’ real needs and preferences.
CMOs have become customer strategists, using data-driven insights to design hyper-personalized, automated experience to drive growth.

Download for Free:

First Name*

Last Name*

Email*

Company*

Job Title

Country*

By submitting this form, I understand that my data will be processed by Sogeti as described in the Privacy Policy.*

I agree

Cookies	Description
Registered visitor cookie	Cookie given to each registered user.
Registered visitor functionality cookie	Cookies used to remember the unique identifier given to each registered user.
Social plug-in content sharing cookie	Cookies set by services such as Facebook Connect or Twitter Button, which allow social networks users to share the content of our websites on social networks.
Unregistered visitor cookie	Cookies used to give to unregistered users a unique identifier in order to recognize them and to analyze how they use the website.
Analytic cookie	Cookies used to store URLs of the previous page visited, enabling to track users navigating from inside or from outside the website. If you click on a Sogeti advertisement on a non-Sogeti website, a cookie may be used to log which website you are on, in order to ensure our advertisements are served effectively and to measure whether our advertisements are viewed. Google Analytics: cookies set by Google analytics are used for web analytical purpose, but are not used to track individual users. For further information on how Google Analytics collects and uses information on our behalf and the right to use such cookies, please refer to the Google Analytics products and services privacy statement. If you object to your Personal Data being collected by Google Analytics, you may download and install the Google Analytics Opt-out Browser Add-on. Pardot: cookies set by Pardot are used to track users on our website. Visits are tracked for known users only. Unknown users are recorded as anonymous users. Please refer to Pardot privacy policy for any further information on their use and your rights related to the use of such cookies.