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The latest report from the Capgemini Research Institute, Beyond the game: The new era of AI-powered sports engagement, explores how AI, Gen AI, and data-driven innovation are reshaping the way fans connect with sports – both in the stadium and on the screen. The report findings are based on a global survey of over 12,000 fans in 11 countries across North and South America, Europe, and APAC, with additional insights from sports, media, and tech executives.
Key insights from the report include:
With the global smart stadium market projected to rise from $19.6 billion in 2024 to $41.7 billion by 2029, it’s clear that the future of sports holds a wealth of opportunity – for sporting associations and leagues to deploy tech at scale, and for broadcasters and media platforms to drive an immersive fan viewing experience.
Beyond the game: The new era of AI-powered sports engagement provides sports organizations with the insights needed to thrive in this new era of live sports experiences, by:
To discover how sports organizations can use technology to deepen fan loyalty and drive engagement, download Beyond the game: The new era of AI-powered sports engagement today.
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The Capgemini report Beyond the Game reveals how AI and generative technologies are revolutionizing sports engagement—boosting st…