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METAVERSE

Welcome to the metaverse

We are poised at the start of a new digital experience – the metaverse.

Accelerating the convergence of the physical and digital worlds, the metaverse will offer a multitude of new ways for us all to experience things differently – whether at work, home, or play.

The metaverse represents the next stage of the Internet, enabling billions of people to connect in virtual worlds, experiencing real-life feelings.  These public and private decentralized 3D virtual spaces will deliver online digital CX (customer experience) and EX (employee experience), generated by a sense of presence and space, speech, gesture, touch and even smell.

But these are not just spaces to socialize, play games, and shop. Perhaps the platform’s greatest longer-term value is that it will give businesses the potential to build personalized and sustained relationships with customers, and develop immersive experiences for employees, helping them to work more efficiently, collaborate more effectively with colleagues, and attract and retain scarce talent.

However, the industrial metaverse represents a significant opportunity to improve the operational, manufacturing and supply chain processes throughout a product’s lifecycle. It’s a strategic economic shift that will generate new business potential in every sector.

Some forward-thinking clients are already starting to explore how they can use these technologies to create a competitive market advantage. One example is Airbus, with its HeroX/Airbus Metaverse Challenge, set up to explore virtual reality’s future in air travel. Capgemini’s submission – Airbus Square – was the winning concept – a virtual town square “bringing to life new experiences, turning the ‘future of flight’ into a brand-new passenger experience.”

Another client, Tommy Hilfiger Brazil, part of one of the world’s leading designer lifestyle brands globally, has worked with Capgemini,  to create a digital ecosystem from scratch for its national sales convention and to drive sales for its upcoming designs and improve customer engagement.  We worked closely with the retailer, on everything –  from identifying the right immersive spaces to managing the event in the metaverse. The result:  greater awareness of the season’s designs with clients, accelerated sales, and a personalized consumer journey. Read the full story here.

We set up our Metaverse-Lab to work on client challenges like this; proactively helping to shape and execute clients’ metaverse strategies on various horizons, and to coordinate innovative solutions around the world.   Capgemini has partnered with Unity, a leading provider of real-time 3D (RT3D) solutions and strong software capabilities. Together we are carrying out R&D, provide our clients with state-of-the-art immersive experience solutions, and deliver on end-to-end client projects.

Now is the time for businesses to understand the practical application of the Metaverse and how to explore its future potential. Experience things differently.

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None of this would be possible without a complex interconnection of next-gen technologies – the building blocks of the extended metaverse.

Not the 2D web of today, the immersivity of virtual experiences in the metaverse will be in three dimensions, based on an open network of decentralized 3D virtual and hybrid spaces, independent of place, time, or device.

To create this holistic environment, we’ll bring together and interconnect a number of critical enabling technologies. We’ll see convergence between immersive, real-time 3D, AI, ML, IoT (Internet of things) and digital twins, and decentralized blockchain-related technologies – Web3, new asset classes such as NFTs (non-fungible tokens), cryptocurrencies, DeFi (decentralized finance), smart contracts, and DAOs (decentralized autonomous organizations).

These true-rendering multi-dimensional spaces, and advanced AI algorithms, will generate a magnitude of data being collected and digested in real-time from anywhere and everywhere. And so the computing and networking layers, including cloud-computing, edge-computing and next-gen mobile networks (5G, 6G), will play a critical role in delivering those experiences at scale. The cybersecurity layer will also be leveraged to design hack-proof solutions and ensure authentication, security, and confidentiality of personal data.

Incorporating these layers of technology into an organization’s infrastructure will require significant skills in architecture design, implementation at scale, interoperability, and integration.

Partnering with Unity – a leader in real-time 3D solutions

Our partnership with Unity will enable connected, interactive, immersive experiences in the metaverse, for any industry.

Read the press release

Partnering with Unity – a leader in real-time 3D solutions

Our partnership with Unity will enable connected, interactive, immersive experiences in the metaverse, for any industry.

Read the press release

What we do

Research and insights

Points of view and podcasts

Playing With Reality Podcast

We all know, the online world today is not as it once was. It is filled with avatars, deep fakes, people playing with their own realities and all kinds of crazy stuff.

Read more

Playing With Reality Podcast

We all know, the online world today is not as it once was. It is filled with avatars, deep fakes, people playing with their own realities and all kinds of crazy stuff.

Read more

Playing With Reality - Episode 3

What is the benefit of the metaverse to corporations in both the IT and non digital sectors? Could these spaces become the best new way for organisations to interact with their consumers? Find out on this week’s episode of Playing with Reality.

Read more

Playing With Reality - Episode 3

What is the benefit of the metaverse to corporations in both the IT and non digital sectors? Could these spaces become the best new way for organisations to interact with their consumers? Find out on this week’s episode of Playing with Reality.

Read more

Playing With Reality - Episode 4

How right were people’s predictions for the metaverse of the future in the mid 2000s? And what were the early incarnations of the metaverse truly like? Find out on this week’s episode of Playing with Reality.

Read more

Playing With Reality - Episode 4

How right were people’s predictions for the metaverse of the future in the mid 2000s? And what were the early incarnations of the metaverse truly like? Find out on this week’s episode of Playing with Reality.

Read more

Expert perspectives

 

Inside stories: Beyond the horizon

We speak to three Capgemini colleagues exploring new technologies – Web 3.0, NFTs, and the metaverse – and
ask them how a culture of innovation creates the space to experiment and learn.

Read the story

Inside stories: Beyond the horizon

We speak to three Capgemini colleagues exploring new technologies – Web 3.0, NFTs, and the metaverse – and
ask them how a culture of innovation creates the space to experiment and learn.

Read the story

Meet our experts

 

Mike Buob
Mike Buob
VP of Experience & Innovation
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Menno van Doorn
Menno van Doorn
Director of VINT
+31 6 51 27 09 85
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