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March 17, 2025

Doug Ross, CTO at Sogeti, spoke with Forbes about how generative AI, while energy-intensive, can be optimized for greater efficiency. Through innovations like the mixture of experts technique, AI is becoming more sustainable, with applications in sectors such as healthcare, supply chains, and energy management.

In his interview, Ross explains that the mixture of experts approach activates only relevant parts of AI models, reducing power consumption and addressing environmental concerns. Industries are leveraging AI to improve efficiencies and reduce waste. In healthcare, AI enhances early detection in oncology, enabling quicker responses. In supply chains, AI improves forecasting and logistics, cutting transportation costs and reducing carbon footprints. Ross emphasizes balancing technological growth with sustainability goals. Long-term strategies are essential for AI to help achieve global sustainability targets.

For more insights from Doug Ross on how generative AI is transforming industries while reducing its environmental footprint, read the full interview on Forbes.

Doug Ross

Doug Ross

Head of Generative AI, USA

AI can help optimize resources at scale, reducing operating costs across industries and enhancing sustainability.

Doug Ross
Head of Generative AI, USA
AI and Sustainability

Explore the insights

Read Doug Ross’s interview on Forbes to discover how generative AI is transforming industries and driving energy efficiency and sustainability.

Read full interview

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