The Happiness Advantage report argues that the concept of ‘people first’ must become more than a slogan to combat the darker side of digital life coming to the fore.
I’ve recently been working on a new report alongside two colleagues at Sogeti’s trends lab VINT. It’s topic? Happiness. Or rather the role that digital plays in keeping customers and employees happy.
The new research report, The Happiness Advantage has just been published and covers what we describe as ‘the new frontier of competition’ that no company can afford to ignore.
Fake news disrupts the view of reality, smartphone addiction leads to depression among youth, and the digital manipulation of our behavior poses a potential danger to democracy. This is scary stuff. Even Tim Berners-Lee, spiritual father of the internet, speaks of the Web being weaponized.
Happiness by design
But, of course, correctly used, digital is a huge asset as you pursue ways to keep your customers and employees happy. As the report points out, the key is to make it work for you and to design happiness into your thinking and approach to what you do, how you do it, and who you do it for.
The Happiness Advantage provides insight into the influence of digital happiness on our lives and what organizations can learn from this to be successful. Facebook CEO Mark Zuckerberg knows only too well what happens when the happiness of your customers is undermined. To avoid ending up in a similar position to Zuckerberg, organizations should take the report’s digital principles of happiness to heart.
From how to deal with the paradoxes of digital happiness, to the best ways to become your organization’s digital guardian and quantify happiness, the report offers valuable insight and pragmatic advice. The following ‘6 priorities for rebooting happiness’ are paraphrased from the report:
More tips can be found in the NEW research report: ‘The Happiness Advantage’
Menno van Doorn leads the SogetiLabs Research Institute, which is part of technology provider, Sogeti for the analysis of new technologies. His field of expertise is human centered technology strategies. Educated in consumer psychology, he has co-authored books and studies on social media, mobile behavior, blockchain, IOT and artificial intelligence. Menno supports organizations in defining their happiness advantage and envisioning and designing happiness strategies.