Designing for the Future... and the “Future” is NOW (Part 2)

As illustrated with Apple’s iTunes business model innovation, and now potentially with Apple Music, user experiences enabled by highly-scalable platform services and easy-to-use mobile devices, can unlock a significant amount of value.

The mobile inflection point is well passed, and entrepreneurial ventures are realizing the importance of design in value delivery mechanisms. In her landmark Internet Trends Report in 2004 , Mary Meeker, partner at leading venture capital firm Kleiner Perkins Caufield & Byers (KPCB), identified that usage growth was tied to the user experience. Mary focuses on investments in the firm’s digital practice and helps lead KPCB’s Digital Growth Funds, targeting high-growth Internet companies that have achieved rapid adoption and scale. In her 2014 Internet Trends Report, Mary included a slide entitled, “R.I.P. Bad User Interfaces,” underscoring the importance of a quality user interface as the next key to growth.

To begin understanding the huge shift in value creation driven by user experiences, consider the following:

  • Uber, the world’s largest taxi company, owns no vehicles.
  • Facebook, the world’s largest popular media owner, creates no content (at least not yet).
  • Alibaba, the most valuable retailer, has no inventory.
  • Airbnb, the world’s largest accommodation provider, owns no real estate. [...]


To read the whole post and interact, please visit the SogetiLabs blog: Designing for the Future... and the “Future” is NOW (Part 2)