Technology around us becomes more accessible and more personal everyday. The closer it gets to us, the more we should be able to trust it and let it become a part of our lives, a true part of us. Marketers have been very creative on positioning solutions to a larger audience with a friendly name. They are even using names that sound like they could really be our friends. [...]
To read the full post and add comments, please visit the SogetiLabs blog: Friendly names just make it more personal.
This content comes from our technical leaders who publish very regularly on the SogetiLabs blog.
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