Governance Advice 101: Start measuring return

There’s a book titled “The Knowing-Doing Gap” describing why it is so many organizations fail to take action on ideas and knowledge that they already have. They know what to do, but don’t do it. Kind of like “diet and exercise” in your personal life. (Why don’t you exercise more?). Whole swaths of “best practices” fall in this category. So, here’s one such basic best practice: Measuring ROI...

 

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