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Personalizing Customer Relationships Through Digital Marketing

In today’s multi-brand, product-rich culture it’s easy for consumers to feel like they are going unnoticed, with advertising often firmly focused on the masses.

But digital marketing is now giving organizations the chance to rediscover one-to-one relationships with their customers, enabling them to provide personalized, real-time offers that can reinforce their brand and better assess their return on marketing investments.

Digital enables you to focus on the value you bring to the customer. Yet such opportunities also bring challenges that Chief Marketing Officers (CMOs) will need to overcome if they want to stay ahead of the game. New technologies are at the heart of digital marketing strategies—but aligning technology with your business targets and the skillsets of your people is just as crucial.

Effective personalized, real-time engagement centers on the ability to link different data sources to deliver profiling and segmentation, targeting consumers contextually. Inbound marketing, for example, must be underpinned by Search Engine Optimization and new tools and data sources that enable highly targeted content to be created and presented. [...]


To read the whole post and interact, please visit Capgemini's blog: Personalizing Customer Relationships Through Digital Marketing

  • Cliff Evans
    Cliff Evans
    Global CTO Digital, Capgemini