Repeatable innovation

“Innovation” is a popular buzzword for companies to describe how they are developing new services/merchandise for their customers. Some companies have full-time research and development (R&D) departments, some conduct focus groups with their customers, and some hold employee idea “jams” or brainstorming sessions. These companies are all trying to find the “next big thing” or to get ahead of their competition...

 

To read the full post and add comments, please visit the SogetiLabs blog: Repeatable innovation.