Risk and Innovation Speed

Of course, security is becoming increasingly important. With the event of new European legislation such as GDPR, organizations cannot ignore security without risking large penalties. On the other hand, big data offers tremendous opportunities for organizations to really personalize their offerings and services to their clients. And many clients also expect such a personal approach. And they do not want to provide data that they already provided before. I still vividly remember a somewhat irritated email message from a guy who went to register for our yearly DYA seminar, but stopped the registration process because he was so annoyed. He had to enter the same credentials that he had provided the year before.

After an intensive email exchange, I ended up doing the registering for him. Which took me no more than 3 minutes. But it was a matter of principle. On the other hand, I would not be surprised at all, if other attendees would have been annoyed when all their credentials had appeared automatically, thinking: who told you that you could save these data from last year? [...]

 

To read the whole post and interact, please visit the SogetiLabs blog: Risk and Innovation Speed