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The Value of Online Influencer

For some of you this may feel a little bit farfetched but in today’s tech industry there is a tendency to think that those who are really active online, blogging, tweeting, speaking or collaborating on open source projects are better in their field compared to those not so active.

ake a moment to think. Aren’t most of us using platforms like TripAdvisor to choose where to eat or the place we visit based on the number of likes and better reviews? And aren’t many companies starting to do the same when hiring people going through all their online profiles (i.e. Linkedin) to get an idea of their influence and “value”?

What happens with the bunch of people out there, including some of my best friends, who don’t want to use these networks or technologies for many reasons, including privacy? Last Thursday, I tested[...]

To read the whole post and interact, please visit the SogetiLabs blog:  The Value of Online Influencer