Authors: George Westerman, Didier Bonnet, Andrew McAfee
Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption – driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices – will make everything that's happened so far look like a prelude. The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies – but there's still a whopping 94% of the business economy that needs to change. This book will show them how.
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Andreas is leading Sogeti's Global Digital Practice. He is focusing on shaping market leaders through delivering digital solutions relevant in our customers' transformation initiatives, enabling increased customer satisfaction through solutions that provide best-in-class customer experiences.