New report suggests organizations are missing a huge opportunity in automation by focusing on operational benefits over top-line growth.
Paris, October 11, 2018 – A new report by the Capgemini Research Institute shows that less than a fifth (16%1) of global businesses are adopting multiple automation use cases at scale2, and reveals that organizations are focusing on operational gains versus strategic long-term growth. Over 40% of businesses have cited that the number one objective behind automation initiatives is to improve quality, and only 23% are looking to gain incremental revenue. The report also highlights that only 32% of surveyed organizations are focusing on use cases deemed “quick wins” – those that are not only easy to implement but also highly beneficial.
The report – “Reshaping the future: Unlocking automation’s untapped value” surveyed over 700 executives from companies who are experimenting with or implementing automation solutions and analyzed over 110 real-world use cases across 6 sectors. It showed that Automotive leads the way in wide-scale deployments. Of those organizations that are already implementing automation, 25% are using automation at scale in the Automotive sector, followed by Industrial Manufacturing and Retail, both at 15%. From a country perspective, the US (26%1), France (21%1) and Germany (17%1) are at the forefront of adopting automation technologies at scale. (See figure below):
The study also highlighted that:
In contrast, over a third (36%) of organizations are focusing on “case by case” implementations in areas such as data entry or storage automation. The reports found that these deployments are not as scalable, difficult to implement and may not deliver large returns.
Ashwin Yardi, Chief Industrialization and Automation Officer and India COO, said: “With only 16% of organizations, having implemented multiple automation use cases at scale, automation presents huge potential to drive both efficiency gains and business value. We should learn from those use cases in automation today and look to some of the ‘quick wins’ to drive uptake and return on investment.”
“Leaders need a bold vision and a clear roadmap to build momentum and bring the organization behind them. It needs to be recognized that automation is a technology solution to business transformation, and hence both business and technology leadership should be engaged actively from day one. Automation needs to be tackled as an end-to-end strategic transformation program as opposed to a series of tactical deployments. Transformation should also be a two-way conversation, with employees encouraged to suggest automation initiatives. Combine all of this with buy-in from the executive leadership team and organizations will find automation a powerful and rewarding business enabler.” He further added.
Automation: an untapped, formidable sales tool
Of the few organizations that have started using advanced technologies, such as automation and AI, as a formidable sales tool the report cites some companies that are ‘leading the way’. Examples include, Harley-Davidson who last year used artificial intelligence combined with automation to increase New York sales leads by 2,930%3; and L’Oréal4 the beauty giant, who has used technologies such as voice recognition software and chatbots to enable automation in the front office as well as in customer service: it has entered the Facebook messenger chatbot space with an AI-driven gifting service in Canada. The messenger bot asks users questions about their friends and then suggests the right beauty gifts.
According to Christian Gottswinter, Head of Central Business Excellence at Siemens: “Organizations need to have a strategic roadmap for driving automation initiatives and new technology advancements, with employees as their backbone in this transformation journey. The workforce needs the confidence of their job environment to support automation and build a momentum for the change. Businesses need to foster an agile culture with open-minded people who find value in taking a digital-led approach.”
Learning from the leaders
The report looked at some of the characteristics of organizations “leading the way” with regards to large scale automation and greater than average benefits, revealing some clear traits:
The research surveyed 705 business leaders, from organizations with revenues greater than $500 million in FY 2017, that are experimenting with or implementing automation technologies across a range of sectors and countries. Forty percent of the organizations have revenues greater than $10 billion. The global survey took place in July 2018.
 As a percent of organizations experimenting with or implementing automation.
 “At scale” is defined as implementation that go beyond pilots and test projects and are adopted at a larger scale across business units, functions or geographies.
 Harvard Business Review, “How Harley-Davidson used artificial intelligence to increase New York sales leads by 2,930%,” May 2017.
 Mobile Marketer, “L’Oréal empowers new Facebook Messenger chatbot to recommend gifts,” April 2017.
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About Capgemini Research Institute
The Capgemini Research Institute is Capgemini’s in-house think-tank on all things digital. The Institute publishes research on the impact of digital technologies on large traditional businesses. The team draws on the worldwide network of Capgemini experts and works closely with academic and technology partners. The Institute has dedicated research centers in India, the United Kingdom and the United States. It was recently ranked #1 in the world for the quality of its research by independent analysts.
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