Navigating the aftermarket
Examining the routes to aftersales value creation
Electric vehicles (EVs) are a driving force behind the current emission-reducing revolution. But the increased complexity with EVs means a commitment to dedicated aftersales service, including maintenance and repair, is key. All this is taking place against a landscape of shifting consumer preferences and the emergence of cutting-edge technologies reshaping mobility. It’s the dawn of a new era and OEMs must rethink their vehicle experience across the entire lifecycle of the vehicle, or risk sunsetting their competitive advantage. The result? OEMs need to be prepared to go the extra mile with their automotive aftermarket services strategy.
To explore these emerging services and gain deeper insights into the evolution of the automotive aftersales market, we surveyed 2,500 customers in five key automotive markets: Germany, US, UK, China, and Sweden. Alongside extensive research and expert interviews, our findings pinpointed five core dynamics that are steering the automotive industry into a new era of aftersales products and services.
Five core dynamics fueling the transition of the automotive aftersales industry
So what is the specific roadmap for OEMs to tackle these challenges? To survive and thrive in the future, OEMs will need to start investing in new, prosperous profit pools. But action must start now and there are several concrete steps they can take to ensure their aftermarket service offerings are built to be adaptable and primed for success.