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The rising need for innovation at speed – Create your Minimum Lovable Product fast

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The most successful companies aren’t interested in what their competitors are doing, they’re focused on what their customers need. They’re seizing the opportunity to leverage data and meet customer demands in innovative ways. How well do you know your customers?

Techflix 2 Series 6 Episode 1 on demand

Episode: The rising need for innovation at speed – Create your Minimum Lovable Product fast

Length: 45 min

Watch this episode on demand

Can you experiment at speed with new technologies? Or meet an insatiable consumer demand for the next ‘big thing’? It’s not easy. Successful innovators start with the business rationale – meeting a specific customer need. They then bring on board the right stakeholders to accelerate decision making and prioritizing. And the innovation journey begins.

Sogeti Thinkubator does all of this – and more. It brings together business and IT in a staged and accelerated innovation approach. The result? A Minimal Lovable Product that taps into customer need and emotion to deliver business value.

Learn how we successfully applied the Thinkubator approach with our clients and what benefits it brought them.

This episode will answer:

How does a Minimal Lovable Product differ from a proof of concept
What role do pre-existing tools/frameworks play in accelerating innovation?
What problems have our clients encountered when experimenting with new tech?
How can companies speed up their adoption of innovation?

Featuring:

Michiel Boreel

Group Chief Technology Officer of Sogeti

Gerard Doll

Director Vehicle, Regulation and Admission at RDW, the Netherlands Vehicle Authority

Joleen van der Zwan

Global Community Manager, Sogeti

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