product integrity webinar

Don’t React, Prevent! Watch our WEBINAR

On 24 April 2017, we aired a webinar about How to deliver Product Integrity and still achieve speed to market? Here is the recorded stream.

Monday 24 April 2017, 16:00 - 16:45

Consumers are driving the need for organisations to create new products quicker than ever. Whether you are in the business of producing smart products, product components, or implementing smart products into your business processes - new products are the focal point of competition.

Product Integrity is key for success and customer engagement. But the impact of a poor customer experience, or worse still a product recall can seriously impact your competitive edge!

  • 55% of consumers would switch brands temporarily following a recall* and
  • 21% would go one step further and never buy any brand made by the recalled product’s manufacturer*.

Practitioner Suresh Kumar CTO, at GE Healthcare, will share his experience and steps taken to deliver Product Integrity and the lessons learnt. Also Malavika Athavale, VP and Global Head of Product Validation & Verification, Sogeti, will discuss the multiple business-driven benefits of shifting from mere quality to overall Product Integrity, providing organisations the ability to meet or exceed their customer's expectations for Quality, Reliability and Performance over the entire product lifecycle.


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