techflix 2 Series 6 Episode 1

The rising need for innovation at speed – Create your Minimum Lovable Product fast

The most successful companies aren’t interested in what their competitors are doing, they’re focused on what their customers need. They’re seizing the opportunity to leverage data and meet customer demands in innovative ways. How well do you know your customers?

Techflix 2 Series 6 Episode 1

Episode: The rising need for innovation at speed – Create your Minimum Lovable Product fast

Date: November 3, 2020

Time: 15:00 - 15:45 CET / 10:00 - 10:45 EDT



Can you experiment at speed with new technologies? Or meet an insatiable consumer demand for the next ‘big thing’? It’s not easy. Successful innovators start with the business rationale – meeting a specific customer need. They then bring on board the right stakeholders to accelerate decision making and prioritizing. And the innovation journey begins.

Sogeti Thinkubator does all of this – and more. It brings together business and IT in a staged and accelerated innovation approach. The result? A Minimal Lovable Product that taps into customer need and emotion to deliver business value.

Learn how we successfully applied the Thinkubator approach with our clients and what benefits it brought them.

This episode will answer:

  • How does a Minimal Lovable Product differ from a proof of concept
  • What role do pre-existing tools/frameworks play in accelerating innovation?
  • What problems have our clients encountered when experimenting with new tech?
  • How has the company sped up its adoption of artificial intelligence?



Michiel Boreel
Michiel Boreel
CTO, Sogeti Group
Joleen van der Zwan
Joleen van der Zwan
Global Community Manager, Sogeti

Register below:

Please select the episodes you would like to watch, choose at least one before clicking the Register button.

Series 1: Reshape your business... Is your business digitally unlocking productivity & agility?

Series 2: Cloud Uncovered

Series 3: Velocity meets quality – Achieving Agile orchestration & intelligent test automation

Series 4: Sign of the times – Provide better business value with performance engineering & security agility

Series 5: The Automation Game – Where will bots and intelligent automation take your business?

Series 6: How to be a disruptor – Innovate at the speed of technological change


By submitting this form, I understand that my data will be processed by Sogeti as indicated above and described in the Privacy Policy.

todo todo